Clinikk
Clinikk is health insurance built for first-time users in India — gig workers, blue-collar employees, people for whom navigating a health plan is genuinely new territory.
The problem wasn't visual, it was cognitive. Users couldn't answer three basic questions: what am I covered for, what do I do next, and how do I know this is real. Insurance products usually answer these in a policy document nobody opens. So the work was to move those answers into the interface itself, into onboarding, the dashboard, and the moment a claim begins.
Activation shouldn't feel like paperwork.
We designed onboarding to help users understand what they have, what it covers, and how to use it — before they ever need care.
We threw a complicated problem at Oorja and Noor and held them to high expectations. Yet, they delivered. The things that stood out especially: their process for understanding the business and product requirements, insights which helped us understand and prioritise between multiple problems, minimal hand-holding and easy communication.
Sehj Kashyap
Founder, Clinikk